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		<title>Theater review: It&#8217;s a &#8216;Wonderful&#8217; spin on a holiday favorite</title>
		<link>http://your1voice.com/archives/856</link>
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		<pubDate>Wed, 02 Dec 2009 01:54:40 +0000</pubDate>
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				<category><![CDATA[Seasonal]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[stage]]></category>
		<category><![CDATA[theatre]]></category>
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By KATHY L. GREENBERG &#124; Tribune correspondent &#124; Published: November 24, 2009
Zuzu&#8217;s petals. Bedford Falls. Jimmy Stewart. Clarence the Second-Class Angel. Ring any bells? It should if you&#8217;ve ever watched the 1946 movie &#8220;It&#8217;s a Wonderful Life.&#8221; Frank Capra&#8217;s classic has pretty much become ubiquitous in American culture, so even if you&#8217;ve never seen it (gasp!), [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://your1voice.com/wp-content/uploads/wonderful.png"><img class="alignleft size-full wp-image-857" title="wonderful" src="http://your1voice.com/wp-content/uploads/wonderful.png" alt="wonderful" width="660" height="295" /></a></p>
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<p>By KATHY L. GREENBERG | Tribune correspondent | Published: November 24, 2009</p>
<p>Zuzu&#8217;s petals. Bedford Falls. Jimmy Stewart. Clarence the Second-Class Angel. Ring any bells? It should if you&#8217;ve ever watched the 1946 movie &#8220;It&#8217;s a Wonderful Life.&#8221; Frank Capra&#8217;s classic has pretty much become ubiquitous in American culture, so even if you&#8217;ve never seen it (gasp!), you&#8217;re sure to appreciate Steve Murray&#8217;s stage adaptation, &#8220;This Wonderful Life.&#8221;</p>
<p>American Stage Theatre Company produced this touching one-man tribute, directed by Todd Olson and starring the highly watchable Christopher Swan. Swan plays the role of Narrator and All the Residents of Bedford Falls. For approximately 80 minutes, he enthusiastically retells the cautionary tale of George Bailey, that &#8220;scurvy little spider&#8221; Mr. Potter and the events that lead to George&#8217;s crisis of faith.</p>
<p>Quick plot summary: George is a frustrated man who only realizes his worth when an angel shows him a world that never knew him. And it&#8217;s not pretty.</p>
<div id="attachment_858" class="wp-caption alignleft" style="width: 415px"><a href="http://your1voice.com/archives/856"><img class="size-full wp-image-858" title="wonderful2" src="http://your1voice.com/wp-content/uploads/wonderful2.png" alt="wonderful2" width="405" height="468" /></a><p class="wp-caption-text">American Stage Theatre Company produced this touching one-man tribute to &#39;It&#39;s A Wonderful Life,&#39; directed by Todd Olson and starring the highly watchable Christopher Swan.</p></div>
<p>The validity of Murray&#8217;s &#8220;CliffsNotes&#8221; version of the sweet but Capra-corny holiday pleaser seemed dubious at first. Words like &#8220;overkill,&#8221; &#8220;why&#8221; and &#8220;yada yada yada&#8221; came to mind. The playwright was probably banking on the story&#8217;s inherent goodness to offset the making of a redundant blunder. But, by gum, it worked. Between Swan&#8217;s everyman appeal and Murray&#8217;s loving script, it became harder and harder to blow off the notions of life being a gift, believing in yourself, generosity of spirit and … yada yada yada.</p>
<p>Under the glow of spare but illustrative special effects, Swan sprang deftly from one character to the next — from a sweetly nostalgic narrator to a Jimmy Stewart-inspired George to fragile-voiced Zuzu to the chair-bound, crotchety jerk Mr. Potter. He brought dimension to both stable and fleeting characters using malleable voices, facial expressions and personas. Swan was charming and quite moving, especially in the scenes depicting George at his lowest point.</p>
<p>By stripping away cameras and cast, rendering 130 minutes of sentimental goo into a Jell-O Snack Pack cup, Murray brought out the best parts of the film. There&#8217;s brilliance in effectively messing with tradition, which must make Murray a pretty bright guy.</p>
<p>Note to those who have never seen &#8220;It&#8217;s a Wonderful Life&#8221;: Watch it already. Then check out the recap at American Stage.</p>
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<h3 style="MARGIN-LEFT: 0px">THEATER REVIEW</h3>
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<p><strong>&#8216;This Wonderful Life&#8217;</strong></p>
<p><strong>WHEN:</strong> Through Dec. 27; 7:30 p.m. Tuesday through Thursday, 8 p.m. Friday and Saturday, 3 p.m. Saturday and Sunday</p>
<p><strong>WHERE:</strong> <a href="/topic/k/american-stage/">American Stage</a> Theatre Company at the Raymond James Theatre, 163 Third St. N., St. Petersburg; call (727) 823-7529 or visit <a rel="nofollow" href="http://www.americanstage.org">www.americanstage.org</a></p>
<p><strong>HOW MUCH:</strong> $26-$45, depending on date and time of performance</p>
<p><strong>RUNNING TIME:</strong> Approximately 80 minutes</p>
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		<title>Best TV and Movie Santa Clauses and Mrs. Clauses</title>
		<link>http://your1voice.com/archives/837</link>
		<comments>http://your1voice.com/archives/837#comments</comments>
		<pubDate>Wed, 02 Dec 2009 01:30:18 +0000</pubDate>
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				<category><![CDATA[Seasonal]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[clause]]></category>
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		<description><![CDATA[posted by TVGuide.com
Tim Allen, The Santa Clause
After Scott Calvin (Tim Allen) inadvertently causes Santa Claus to fall off his roof, the divorced father and businessman ends up accidentally assuming the jolly old elf&#8217;s identity and all the responsibilities that go with it. He awakes the next day thinking it was all a dream, but as [...]]]></description>
			<content:encoded><![CDATA[<p>posted by TVGuide.com</p>
<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-838" title="best-claus-tim-allen11" src="http://your1voice.com/wp-content/uploads/best-claus-tim-allen11.jpg" alt="best-claus-tim-allen11" width="285" height="385" /></a><strong>Tim Allen, <em>The Santa Clause</em></strong></p>
<p>After Scott Calvin (Tim Allen) inadvertently causes Santa Claus to fall off his roof, the divorced father and businessman ends up accidentally assuming the jolly old elf&#8217;s identity and all the responsibilities that go with it. He awakes the next day thinking it was all a dream, but as time passes, he begins to pack on the pounds and grows a long white beard he can&#8217;t seem to lose. Talk about contractual obligations!</p>
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<p>===================================================================================</p>
<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-839" title="best-claus-elizabeth-mitchell6" src="http://your1voice.com/wp-content/uploads/best-claus-elizabeth-mitchell6.jpg" alt="best-claus-elizabeth-mitchell6" width="385" height="385" /></a><strong>Elizabeth Mitchell, <em>The Santa Clause 2: The Mrs. Clause</em> </strong></p>
<p>Every great Santa needs a Mrs. Claus — and eight years into his contract, Scott Calvin realizes he must find a mate or Christmas will cease to exist. Enter principal Carol Newman (<em>Lost</em>&#8217;s Elizabeth Mitchell), who Santa Scott meets after his son gets in trouble at school. The two soon end up happily ever after, even though the following Christmas, Mitchell&#8217;s pregnant Mrs. Claus worries that Santa will be out making his deliveries while she&#8217;s making one of her own.</p>
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<p>===================================================================================</p>
<p><a href="http://your1voice.com/archives/837 "><img class="alignleft size-full wp-image-840" title="best-claus-ed-asner4" src="http://your1voice.com/wp-content/uploads/best-claus-ed-asner4.jpg" alt="best-claus-ed-asner4" width="335" height="385" /></a><strong>Ed Asner, <em>Elf</em></strong></p>
<p>After an orphan baby crawls into Santa&#8217;s bag of toys and is accidentally carried back to the North Pole, Santa Claus (Ed Asner) has the baby raised as an elf. Sure, the movie is mostly about Buddy (Will Ferrell) and his attempt to reconnect with his real dad, but Asner adds wisdom and charm to the role, two vital ingredients in any Santa depiction.</p>
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<p> </p>
<p>===================================================================================</p>
<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-841" title="best-claus-paul-giamatti10" src="http://your1voice.com/wp-content/uploads/best-claus-paul-giamatti10.jpg" alt="best-claus-paul-giamatti10" width="300" height="385" /></a><strong>Paul Giamatti, <em>Fred Claus</em></strong></p>
<p>What would happen if Santa had a deadbeat younger brother? That&#8217;s exactly what Nicholas (Paul Giamatti) is up against with sibling Fred (Vince Vaughn), who claims living in Santa&#8217;s shadow has made him the way he is. When Nick has to bail his baby brother out of jail, Fred is forced to become an honorary elf in Santa&#8217;s workshop. Santa never stops giving.</p>
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<p>===================================================================================</p>
<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-842" title="best-claus-miranda-richardson9" src="http://your1voice.com/wp-content/uploads/best-claus-miranda-richardson9.jpg" alt="best-claus-miranda-richardson9" width="280" height="385" /></a><strong>Miranda Richardson, <em>Fred Claus</em></strong></p>
<p>The British actress&#8217; good-hearted Mrs. Claus disapproves of brother-in-law&#8217;s Fred&#8217;s antics. She urges her hubby, Nick, not to bail his brother out all the time. But naturally, everyone&#8217;s one big happy family by the end.</p>
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<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-843" title="MIR008BS" src="http://your1voice.com/wp-content/uploads/best-claus-edmund-gwenn5.jpg" alt="MIR008BS" width="385" height="325" /></a><strong>Edmund Gwenn, <em>Miracle on 34th Street</em></strong></p>
<p>Did you know Santa&#8217;s an Oscar winner? Or at least one of his portrayers is. The late Gwenn picked up a supporting actor statuette for his incarnation of Kris Kringle, who is institutionalized in the film because he claims he really is Santa. &#8220;Now I know there is a Santa Claus!&#8221; Gwenn said upon receiving his Oscar.</p>
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<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-844" title="best-claus-billybob-thornton1" src="http://your1voice.com/wp-content/uploads/best-claus-billybob-thornton1.jpg" alt="best-claus-billybob-thornton1" width="385" height="280" /></a><strong>Billy Bob Thornton, Bad Santa</strong></p>
<p>While most of the Santas on our list made the cut for being upstanding, heartwarming role models, Billy Bob Thornton&#8217;s angry, alcoholic department store-robbing mall Santa is a dose of reality for adults. It doesn&#8217;t hurt that he — and his interactions with his partner-in-crime elf (Tony Cox) and &#8220;the Kid&#8221; (Brett Kelly) — are pretty hysterical.</p>
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<p> </p>
<p>===================================================================================</p>
<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-845" title="best-claus-lauren-graham8" src="http://your1voice.com/wp-content/uploads/best-claus-lauren-graham8.jpg" alt="best-claus-lauren-graham8" width="280" height="385" /></a><strong>Lauren Graham, Bad Santa </strong></p>
<p>OK, she&#8217;s not technically a Mrs. Claus because she&#8217;s not married to Santa. (And her Santa of choice is skinny, drinks whiskey and wears a fake beard.) But Graham&#8217;s raunchy nymphomaniac bartender is as close as you&#8217;ll get in this thoroughly non-Christmas-y Christmas movie. (Bonus: The role is a far cry from her <em>Gilmore Girls</em> character.)</p>
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<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-846" title="SAN001AB" src="http://your1voice.com/wp-content/uploads/best-claus-david-huddleston2.jpg" alt="SAN001AB" width="300" height="385" /></a><strong>David Huddleston, <em>Santa Claus: The Movie</em></strong></p>
<p>This 1985 flick tells two tales. The first half explores how good ol&#8217; St. Nick became Santa Claus way back in the 14th century after he was given immortality to become the &#8220;Chosen One.&#8221; After assuming his new identity, the perfectly portly and jolly Santa travels to the modern day, where he must deal with his head elf, Patch (Dudley Moore), who winds up in cahoots with an evil toy manufacturer.</p>
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<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-847" title="SAN001AF" src="http://your1voice.com/wp-content/uploads/best-claus-judy-cornwell7.jpg" alt="SAN001AF" width="300" height="385" /></a><strong>Judy Cornwell, <em>Santa Claus: The Movie</em></strong></p>
<p>Mrs. Claus gets a first name here — Anya — and credit for coming up with Santa&#8217;s staple Nice and Naughty list. Anya didn&#8217;t believe disobedient children ought to be rewarded with presents. Now that&#8217;s what you call tough love.</p>
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<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-848" title="MSDERSA EC004" src="http://your1voice.com/wp-content/uploads/best-claus-douglas-seale3.jpg" alt="MSDERSA EC004" width="350" height="385" /></a><strong>Douglas Seale, <em>Ernest Saves Christmas </em></strong></p>
<p>Don&#8217;t overlook this movie because of its comedic tomfoolery — Seale&#8217;s Santa is one of the better portrayals on celluloid. After he leaves his magic sack in the taxi driven by Ernest (Jim Varney), he struggles to convince anyone he is Santa and complete his task of hiring a successor (Oliver Clark). Though all the problems in the plot are resolved, the film also delivers an emotional message about the true meaning of Christmas.</p>
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<p><a href="http://your1voice.com/archives/837"><img class="alignleft size-full wp-image-849" title="best-claus-martians1" src="http://your1voice.com/wp-content/uploads/best-claus-martians1.jpg" alt="best-claus-martians1" width="385" height="300" /></a>Santa Claus Conquers the Martians</p>
<p>What? You don&#8217;t think of Martians when you think of Christmas? Rich&#8217;s portrayal of Mrs. Claus is most notable for being the first live-action depiction of Mrs. Claus in a motion picture. And, you know, because she helped Santa battle Martians.</p>
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		<title>Rock joins country at 2010 Florida Strawberry Festival</title>
		<link>http://your1voice.com/archives/828</link>
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		<pubDate>Wed, 02 Dec 2009 00:47:01 +0000</pubDate>
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				<category><![CDATA[Seasonal]]></category>
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By DAVE NICHOLSON &#124; The Tampa Tribune
Published: December 1, 2009
The Florida Strawberry Festival&#8217;s eclectic lineup draws from rock, country, including Lynyrd Skynyrd and Darius Rucker.
PLANT CITY &#8211; The Florida Strawberry Festival&#8217;s headline entertainment is going beyond country in 2010 to include rock music&#8217;s REO Speedwagon and Lynyrd Skynyrd, best known for the 1974 Southern anthem &#8220;Sweet [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://your1voice.com/archives/828"><img class="alignleft size-full wp-image-829" title="StrawberryFestivallineup" src="http://your1voice.com/wp-content/uploads/StrawberryFestivallineup.png" alt="StrawberryFestivallineup" width="385" height="255" /></a></p>
<p>By <span style="color: #0000ff;">DAVE NICHOLSON </span>| The Tampa Tribune<br />
Published: December 1, 2009</p>
<p>The Florida Strawberry Festival&#8217;s eclectic lineup draws from rock, country, including Lynyrd Skynyrd and Darius Rucker.</p>
<p>PLANT CITY &#8211; The Florida Strawberry Festival&#8217;s headline entertainment is going beyond country in 2010 to include rock music&#8217;s REO Speedwagon and Lynyrd Skynyrd, best known for the 1974 Southern anthem &#8220;Sweet Home Alabama.&#8221;</p>
<p>The festival stage will include members of the Rock and Roll Hall of Fame, including Lynyrd Skynyrd and the Righteous Brothers&#8217; Bill Medley, and Country Music Hall of Fame members Roy Clark and Mel Tillis.</p>
<p>The festival is best known as a country music venue but &#8220;we worked real hard to get a cross section and something for everyone,&#8221; festival General Manager Paul Davis said of the 2010 lineup.</p>
<p>The annual celebration of the area&#8217;s biggest crop is March 4-14 at the festival grounds, 2202 W. Reynolds St.</p>
<p>Entertainer Debbie Reynolds will be featured on the festival&#8217;s new Red Hat Day on March 9, intended to attract members of the Red Hat Society.</p>
<p>Big-name entertainers include the Country Music Association&#8217;s 2009 new artist of the year Darius Rucker, former Trick Pony member Heidi Newfield, and singer and two-time &#8220;Dancing with the Stars&#8221; winner Julianne Hough.</p>
<p>The festival didn&#8217;t stray far from its roots with such festival favorites as The Oak Ridge Boys, Patty Loveless and Josh Turner. Gospel music star Michael W. Smith also returns to the festival stage.</p>
<p>The lineup also includes comedian Bill Engvall, whose credits include hosting CMT&#8217;s &#8220;Country Home Fried Videos.&#8221;</p>
<p>&#8220;It&#8217;s probably as diverse as it can be,&#8221; said festival director Joe Newsome, who has headed the entertainment committee for more than 30 years.</p>
<p>The festival decided to broaden its offerings by bringing in acts that appeal to more than country fans, Newsome said.</p>
<p>The festival attempts to juggle getting the best acts without busting its budget, and often faces an uphill battle because of its limited run and the expense of top entertainers, Newsome said. Many new entertainers prefer to tour with an established act, he said.</p>
<p>&#8220;This is our toughest year ever,&#8221; he said.</p>
<p>After hitting a high of $45 for Taylor Swift&#8217;s 2008 festival show, top concert prices will recede this year. The most expensive tickets, $25 and $30, are for Lynyrd Skynyrd&#8217;s March 14 show.</p>
<p>At each headline show, there are about 3,000 free grandstand seats available on a first-come basis.</p>
<p>Reserved-seat prices do not include gate admission, which remains steady at $8 in advance for ages 13 and older and $4 for ages 6 to 12. Children 5 and younger are admitted free with a paying adult. Admission at the gate will be $10 and $5, respectively.</p>
<p>The festival worked to keep prices down for 2010, realizing that times are tough for many of its fans, Davis said.</p>
<p>&#8220;We think this is some of the greatest entertainment for the dollar,&#8221; he said. &#8220;For the price of a night out at the movies, a family can enjoy a day of entertainment at the festival.&#8221;</p>
<p>IF YOU GO</p>
<p>Here is the lineup of headline entertainment, including artist, performance time and date, and ticket prices:</p>
<p>ROY CLARK, 3:30 p.m. March 4, $10 and $15</p>
<p>BILLY CURRINGTON, 7:30 p.m. March 4, $15 and $20</p>
<p>BOBBY BARE, 3:30 p.m. March 5, $10 and $15</p>
<p>JULIANNE HOUGH, 7:30 p.m. March 5, $10 and $15</p>
<p>TO BE ANNOUNCED, 3:30 p.m. March 6</p>
<p>MICHAEL W. SMITH, 7:30 p.m. March 6, $15 and $20</p>
<p>HEIDI NEWFIELD, 3:30 p.m. March 7, $10 and $15</p>
<p>DARIUS RUCKER, 7:30 p.m. March 7, $20 and $25</p>
<p>MEL TILLIS, 3:30 p.m. March 8, $10 and $15</p>
<p>BILL ENGVALL, 7:30 p.m. March 8, $20 and $25</p>
<p>DEBBIE REYNOLDS, 3:30 p.m. March 9, $10 and $15</p>
<p>JOSH TURNER, 7:30 p.m. March 9, $15 and $20</p>
<p>AARON TIPPIN, 3:30 p.m. March 10, $10 and $15</p>
<p>BILL MEDLEY/SAM MOORE, 7:30 p.m. March 10, $15 and $20</p>
<p>THE OAK RIDGE BOYS, 3:30 p.m. March 11, $10 and $15</p>
<p>REO SPEEDWAGON, 7:30 p.m. March 11, $15 and $20</p>
<p>TO BE ANNOUNCED, 3:30 p.m. March 12</p>
<p>TO BE ANNOUNCED, 7:30 p.m. March 12</p>
<p>CLAY WALKER/LEE BRICE, 3:30 p.m. March 13, $10 and $15</p>
<p>PATTY LOVELESS, 7:30 p.m. March 13, $10 and $15</p>
<p>SARA EVANS, 3:30 p.m. March 14, $15 and $20</p>
<p>LYNYRD SKYNYRD, 7:30 p.m. March 14, $25 and $30</p>
<p>Concert and gate admission tickets go on sale at 8 a.m. Monday at www.flstrawberryfestival.com or the Florida Strawberry Festival ticket office at 2209 W. Oak Ave. To order by telephone, call (813) 754-1996.</p>
<p>Reporter Dave Nicholson can be reached at (813) 627-4727.</p>
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		<title>Online Retailers: An Early Holiday Peak?</title>
		<link>http://your1voice.com/archives/788</link>
		<comments>http://your1voice.com/archives/788#comments</comments>
		<pubDate>Tue, 01 Dec 2009 21:49:10 +0000</pubDate>
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		<description><![CDATA[Aggressive, early discounts by e-tailers prompted heavy buying through "Cyber Monday," but consumer holiday spending could falter overall.

What began as a strong shopping season for online retailers may fizzle as cash-strapped consumers quickly exhaust tight holiday budgets.]]></description>
			<content:encoded><![CDATA[<p>By Olga Kharif</p>
<p>Aggressive, early discounts by e-tailers prompted heavy buying through &#8220;Cyber Monday,&#8221; but consumer holiday spending could falter overall.</p>
<p>What began as a strong shopping season for online retailers may fizzle as cash-strapped consumers quickly exhaust tight holiday budgets.</p>
<p>Lured by steep discounts, consumers showed a propensity to spend as yearend shopping got under way after Thanksgiving. By late afternoon on Nov. 30, the day&#8217;s online sales were up 11% from a year earlier, according to online marketing firm Coremetrics. That matched the percentage increase registered on Nov. 27, the day after Thanksgiving, when Web sales climbed 11%, to $595 million, according to researcher comScore (SCOR).</p>
<p>With unemployment high and expected to keep rising, households are setting aside less money for yearend holiday shopping. That means the late-November shopping surge may not last, retailing experts say. &#8220;People could be spending a lot of their budget up front,&#8221; says Jeffrey Grau, senior analyst at online marketing research firm eMarketer. &#8220;Things are going to slow down as people have less money to spend, and they are going to exhaust their money earlier.&#8221; The average consumer plans to spend $682.74 on goods purchased online and offline during the holidays. That&#8217;s 3.3% less than last year, according to a National Retail Federation (NRF) survey of 8,431 consumers conducted in September and October. Despite the recent brisk traffic, online sales for all of November and December may still rise by only 5.4%, to $30 billion this year, according to eMarketer.</p>
<h3>Deeper, Wider Discounts This Year</h3>
<p>To encourage further spending, retailers may have to resort to even deeper discounts, which can crimp margins and reduce revenues. More than 70% of holiday shoppers will purchase from discounters this year, according to the NRF. The home page for JCPenney.com (JCP) boasted &#8220;30,000 deals&#8221; and said that Nov. 30 would be the last day shoppers could receive free shipping on purchases of at least $25. During the week that included Nov. 27, dubbed Black Friday, retailers cut prices on LCD TVs by an average of 22% from earlier in November. As a result, sales of those sets rose 6% from a year earlier, according to consultant iSuppli.</p>
<p>Early discounting was rampant. At retailers including Amazon.com (AMZN), Best Buy (BBY), WalMart (WMT), and Target (TGT), price cuts on Apple (AAPL) products &#8220;were more aggressive than usual, with discounts as much as 20% vs. previous years&#8217; [cuts] of 11% to 13%,&#8221; wrote Shaw Wu, an analyst at Kaufman Brothers, in a Nov. 30 report. Compared with last year, when the U.S. economy was still in recession, &#8220;more items will be on sale&#8221; this holiday season, says Scott Silverman, executive director of Shop.org, a division of NRF. &#8220;Across the board, we&#8217;ll see a higher percentage off.&#8221;</p>
<p>Aggressive discounting and marketing may do less harm to online retailers than to brick-and-mortar stores. &#8220;It potentially lowers margins for the offline players,&#8221; says Aaron Kessler, an analyst with Kaufman Brothers. Online retailers are expected to make up at least part of the margin shortfall with higher volume and sales of a greater variety of goods. Amazon, for instance, could benefit from sales of such high-margin items as clothing.</p>
<h3>For Amazon, a &#8220;Perfect Storm&#8221;</h3>
<p>Forrester Research (FORR) expects Web shopping to rise 8% in November and December, year over year, while overall retail may stay flat or even decline from 2008, according to various estimates. The Web&#8217;s share of holiday spending may rise to 6.7% of the total, from 6.3% last year, according to Susquehanna Financial.</p>
<p>Electronic retailing giants Amazon and eBay (EBAY) may have the most to gain from heavy discounting, analysts say. &#8220;Amazon literally has unbeatable prices,&#8221; says Charlie Wolf, senior analyst at Needham &amp; Co. &#8220;Their share of the wallet is going to continue going up. Amazon could experience the perfect storm this Christmas.&#8221;</p>
<p>Amazon, which said sales of its Kindle electronic book reader reached a record in November, is luring traffic while some online and offline rivals see declines. On Thanksgiving Day, traffic to Amazon.com rose 30% from a year earlier, according to consultant Hitwise, while traffic fell by 3% to Sears.com (SHLD) and by 7% to Kmart.com. Some smaller e-tailers lost share as well, with traffic to Overstock.com (OSTK) falling 17% from last year. Amazon has forecast fourth-quarter sales growth of 21% to 36%. That may be too modest, says Lindsay, who says Amazon may gain more than 40%. </p>
<p><!--/STORY-->Kharif is a senior writer for BusinessWeek.com in Portland, Ore.</p>
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		<title>When Shoppers Should Go Offline</title>
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		<pubDate>Tue, 01 Dec 2009 18:53:12 +0000</pubDate>
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by Rebecca Reisner
Monday, November 30, 2009provided by

     Online retail could grow 15%, to $235.4 billion, in 2009. But for many shoppers the best experiences, and deals, are still found offline 
For Scott Evans, the perils of online shopping became painfully apparent the day his 2001 &#8220;near-mint condition&#8221; Cadillac, purchased on eBay arrived at his house [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://your1voice.com/archives/753"><img class="alignleft size-full wp-image-754" title="presents_160x120" src="http://your1voice.com/wp-content/uploads/presents_160x120.jpg" alt="presents_160x120" width="160" height="120" /></a></p>
<div id="yfi_pf_article">
<div><cite>by Rebecca Reisner<br />
Monday, November 30, 2009</cite><cite>provided by<br />
</cite><img title="BusinessWeek" src="http://l.yimg.com/a/i/cz/legacy/bw_170x30-01.gif" alt="BusinessWeek" /></div>
<div><strong>     Online retail could grow 15%, to $235.4 billion, in 2009. But for many shoppers the best experiences, and deals, are still found offline </strong></div>
<p>For Scott Evans, the perils of online shopping became painfully apparent the day his 2001 &#8220;near-mint condition&#8221; Cadillac, purchased on eBay arrived at his house in Clark Summit, Pa. &#8220;It was nothing like the way it appeared online,&#8221; recalls Evans, a real estate appraiser and investor. &#8220;The engine was misfiring, and the interior was a mess. I took it to be inspected, and they found a pink panel underneath. It was a Mary Kay car that had been repainted.&#8221;</p>
<p>Later he discovered that the seller of the vehicle, a used car dealership in Texas, had been changing its identification frequently to escape reviews written by disappointed customers. &#8220;Now it&#8217;s much easier to do research about car sellers on the Web,&#8221; says Evans. &#8220;I&#8217;ve bought a used Maserati online since then and was very happy with it.&#8221;</p>
<p>Online retail has grown impressively, from a $204 billion industry in 2008 to a projected $235.4 billion for 2009 and $334.7 billion for 2012, according to U.S. Census figures. Nonetheless, everyone from consumers like Evans to professional shoppers and even the digital wizards whose job it is to increase sales for client Web sites seem to agree on one thing: Most times buying offline is the better way to go. Often, they report, physical stores provide lower prices and more crucial advice, spare customers from invasive information-gathering, and offer the &#8220;haptic&#8221; gratification that makes people feel confident about reaching for their wallets.</p>
<p><strong>&#8220;We Need to Touch and Feel&#8221;</strong></p>
<p>Sheldon Gilbert defines haptic behavior as the need to touch something before buying. &#8220;With appliances and TVs, a lot of people do all research online and then buy in store,&#8221; says Gilbert, whose New York City-based firm Proclivity Systems helps retailers market and merchandise their products to customers across various online and offline channels. &#8220;We&#8217;re emotive, sensory creatures, so we need to touch and feel to be comfortable with our consumer decision.&#8221;</p>
<p>Part of our human nature, the natural proclivity for apprehension in money matters, can make us uncomfortable about typing our credit card numbers online and providing other personal information such as e-mail addresses and dates of birth &#8212; despite the fact that online information-stealing accounts for only 11% of identity theft, according to Javelin Research &amp; Strategy, a Pleasanton (Calif.) firm that does quantitative research on financial-services topics. &#8220;Every time I buy online, I can&#8217;t help but feel I&#8217;m signing up for fraud,&#8221; says Robert Heusinger, a Manhattan IT professional.</p>
<p>Another source of worry: Some basically reputable Web sites still mislead consumers a bit about their wares, whether intentionally or not. No matter how many images of the product at various camera angles the Web site shows, some things defy accurate assessment online, particularly jewelry. &#8220;When there&#8217;s a gemstone, I go offline,&#8221; says Kelly Machbitz, a Clearwater (Fla.) image consultant who owns totalfashionmakeover.com and betterbeautybargains.com, and who frequently does shopping for her clients. Machbitz was disappointed with a ruby ring her husband bought her after admiring it on a Web site. &#8220;The cut and clarity are important, and you can&#8217;t see them online. Sometimes they have great lighting so it sparkles in the photo shoot, but not when you take it home,&#8221; she says.</p>
<p>Elysa Lazar agrees. &#8220;We&#8217;ve received information from clients that a photo online is not really representative of what the jewelry is, because the Web site doesn&#8217;t give scale or weight,&#8221; says Lazar, a Charleston (S.C.)-based shopping consultant who owns LazarShopping.com and manages online and in-store sample sales for manufacturers and designers.</p>
<p>&#8220;It&#8217;s very hard to see rings or earrings online and know what they feel like.&#8221;</p>
<p><strong>Offline Bargains</strong></p>
<p>Aside from accessories such as scarves and handbags, clothing is always a gamble as a Web purchase unless the consumer is already familiar with a certain brand and the way it fits. &#8220;The highest rate of return [in the apparel market], around 60%, is with shoes and clothing bought online,&#8221; Lazar reports.</p>
<p>Consumers should also know that online shopping&#8217;s widespread reputation as the source of the best bargains is often put to shame. &#8220;Physical stores have to get rid of their inventory to make room for new merchandise,&#8221; says Machbitz. &#8220;With clothes, that&#8217;s where often you&#8217;ll find the lowest prices.&#8221; Come February, an e-tailer can store a winter parka in relatively inexpensive warehouse space until a consumer buys it, but a physical retailer needs high-rent in-store space to display its new spring jackets &#8212; and hence has more urgent need to slash the parka price.</p>
<p>And shoppers in need of guidance <span style="color: #000000;">before</span> purchasing any type of product have a better chance of finding insider knowledge at physical stores. &#8220;Retailers know even more about products than their manufacturers do,&#8221; says e-tail consultant Rob Snell, whose family runs the site thegundogsupply.com out of Starkville, Miss., &#8220;because they hear things from people who buy them, the feedback both good and bad.&#8221; But Snell, who works helping &#8220;Yahoo stores,&#8221; or Web sites for Mom &amp; Pop retailers of specialty products, increase their sales, says these e-tailers are catching up with physical stores by collecting more feedback from customers.</p>
<p>According to Lazar, however, physical stores are still way ahead of online-only businesses in regard to return policies. &#8220;Most Web sites only allow credits for returned merchandise,&#8221; she says. &#8220;Most retail stores have full refund policies.&#8221;</p>
<p><strong>The Hassle of Returns</strong></p>
<p>Even when Web sites have solid return policies, it doesn&#8217;t mean the customers will feel motivated to reassemble the packing peanuts, dig up the heavy duty tape and magic marker, and then haul the box to the post office. &#8220;Most of my clients can&#8217;t be bothered with returns,&#8221; says Kelly Machbitz. &#8220;If you buy something that doesn&#8217;t fit, chances are it will sit in the back of your closet for months, and then you&#8217;ll give it away.&#8221; All the more reason to drive to a physical store and try on clothes before acquiring them.</p>
<p>Consumers can also do themselves a favor by avoiding Web sites that offer no phone number for customer service, according to Hillary Mendelsohn, author of The Purple Book (Grand Central Publishing, 2007), which lists high-quality specialty online retailers. &#8220;I don&#8217;t recommend any Web site unless it gives me a way to call and ask a live person questions about the product.&#8221;</p>
<p>And the opposite &#8212; that Web sites should require your personal information &#8212; isn&#8217;t true. &#8220;I&#8217;m reluctant to [shop on] any Web site that requires you to become a member and give your e-mail address first,&#8221; Lazar says. &#8220;It&#8217;s a way for companies to expand their database. It&#8217;s like someone asking for your home phone number. Why do they need this?&#8221;</p>
<p>Regardless of how any product is sold online, Heusinger has a simple policy for shopping on the Web. &#8220;When it&#8217;s something for myself, I go to the store,&#8221; he says. &#8220;When it&#8217;s a gift for someone else, I buy online. Let them deal with it if there&#8217;s a problem.&#8221;</p>
<p><em><span style="color: #3366ff;">Rebecca Reisner</span> is an editor at BusinessWeek.com.</em><br />
Copyrighted, Business Week. All rights reserved.</div>
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